From small market area point this is crucial. We are competing with the global brands like Facebook and Google in a small Finnish market area.
Advertiser will be more an own media, distributing content via social media.
Augmented Reality rocks! We have made a new application in Elle magazine in a cooperation with advertiser. It combines magazine ad, code, application game and a shop.
Some brands, like BMW and Audi, has said that they want to be a media. So they invest more money to create their own content and share it in social media.
CRM is one of the most efficient ways to improve your business. Too litte effort is inserted to keep the current customers, specially in media business.
More and more there is a need to follow the intuition. Decision making has to be quick when users are commenting your brand online.
Research methods are not able follow the speed of change in social media and give accurate data.
Still there is as many brand images as there is brand users. So that is not different now than before.
Curation is also the word of future editors.