Mechanica and Fast Company have partnered to launch the Branding Forward Project. A research driven collaboration that reveals insights from the real-world experiences of hundreds of forward-thinking marketers. Gain new knowledge. Express your opinions. Share your perspective. Here’s how…
Many of the decision-makers we've spoken with tended to fall on one side or another of often times very polarizing debates. Please help us understand your perspective. Select the statement that best reflects your opinions.
Consumer-generated marketing is inherently more relevant & effective
With everyone jumping on the consumer generated bandwagon let's not forget the power of a great, agency-generated creative idea
Elizabeth Luekens Looks like most large companies now developing policies to control (or be ignored).
Joe Bloggs Traditional media channels are going through a major transformation, not disappearing.
Traditional media more important than ever -OR- Days of traditional media are numbered
Chart no. 2 - Branding In Transition
Days of strong brands being characterized by consistency above all else numbered
Time of revolutionary change for brand development -OR- Brand development fundamentals haven't changedl
Consumer-generated marketing inherently more powerful -OR- Don't forget the power of a great, agency-generated idea
Important to understand how to control the message -OR- Companies must surrender control